Øst London
Scandi email campaign

I created a series of lifestyle emails for Scandinavian boutique Øst London after the founder asked me to boost click-throughs and sales. By shifting from purely product-focused content to stories celebrating Scandi living, I made the emails feel more genuine and useful to readers. This example, sent to 13,000 subscribers, is part of that series. I’ll share results once the campaign is complete.