I write

I’m Lucy Nichols – a freelance copywriter and editor based in London. With over 19 years’ experience crafting compelling copy for global brands, I specialise in creating high-impact content that builds influence and drives engagement. My clients include: Harrods, Ladurée, Samsung, Google, John Lewis, Øst London, Address Hotels, Zoetis, KFC, Intercontinental, One Menagerie, Drake & Morgan, Searcy’s, AIG, UBS, Rimmel, Strutt & Parker, Westfield, TK Maxx, Four Seasons, Waldorf Astoria, Anantara Resorts.

Before going freelance, I was Lead Copywriter in Harrods’ Creative department, where I managed a team of copywriters. I also spent seven years at Condé Nast and have worked as a contract copywriter for John Lewis.

Website content + Social media + Email campaigns and content + Brand identity + SEO copy + Naming + Tone of voice development + Digital advertising (eDMs, push notifications, display ads) + Internal communications + Brochures + B2B copywriting + Project management + Subediting and proofreading